শনিবার, ২২ সেপ্টেম্বর, ২০১২

Adidas Bible

As the official partner of the 2012 London Olympic Games, Adidas has provided facilities for more than eight thousand rounds of games. The required equipments have been supplied for over three thousand athletes of Adidas as well. In addition, Adidas also has cooperated with eleven National Olympic Committees. The British team, however, was one of the most successful organizations. It was also said by Herbert Hainer that I would like to thank London for it has brought passions to this Olympic Games. "I felt pride for Adidas's participation in the 2012 London Olympic Games and sponsored some British teams and some excellent players, such as Jessica Ennis and Chris Hoy".

By report, Adidas has been taken into consideration of the most encouraging and the most powerful sports brand among all the Olympic sponsors. It was indicated by the renowned data research institution called Sociagility that during the 2012 London Olympic Games, Adidas performed particularly prominent on the social media. According to the data of Metrica Radar, the UK subsidiary of Adidas beat all competitors during this event.

In this year's earlier summer, it was declared by the Adidas enterprise that the sales volume of soccer goods in 2012 is going to be over 1.6 billion Euros. The 2012 World Cup Year's record was 1.5 billion Euros, and this number is going to surpass it. It successfully defended its title of honor of European and the world's most successful football brand. Being the European Football Championship's final competition season in 2008, the football sort's annual sales volume of Adidas has achieved 1.3 billion Euros.


Herbert Hainer said that the close relationship between the company and the major sports events made Adidas showed its talent among many competitors. From the early year to now, the company has obtained some results, and these results have proven that the company has succeeded by using these events. The company is going to continue to rely on these major sports events to maintain the momentum of the business development.

The sales volumes have achieved 514.7 million dollars in the second quarter. In the year's first half; the enterprise has made the 1.02 billion dollars record under the promotion of the above action. Taylor-Made - Adidas Golf was a golf equipment, clothes as well as a footwear enterprise, which was both the largest one all over the world and the one that can make more profits. It includes four strong brands (Taylor-Made, Adidas Golf, Ashworth and Adams Golf) . Recently, it was claimed by the enterprise that their 2012 second quarter's sales achievement was 514.7 million dollars globally. Compared to the same period of last year, it increased twenty-five percent.

Source: http://www.artipot.com/articles/1383519/adidas-bible.htm

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